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Archief voor categorie: Social

46

How Social Commerce Works The Social Psychology of Social Shopping

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As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understandingwhy it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage;  the opportunity to reap the rewards of a powerful insight-led social commerce […]

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8 Ways to Discover Content Ideas From Your Readers

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8 Ways to Discover Content Ideas From Your Readers By Charlene Kingston Published August 8, 2011  Are you looking for creative ways to discover what your readers’ interests are? Imagine your online community is a group of hungry people who walk up to a table where you have a spread of finger foods and appetizers. That’s your […]

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What magazines with the most Facebook fans are doing right

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Magazine brands with the most Likes are obviously doing something right and other publishers could learn from their strategies. Digital think tank L2 recently released a survey withvarious statistics about digital presence, including a list of the top 10 magazine brands (by numbers of fans) on Facebook. Unsurprisingly, the mags in the top spots seem to […]

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FaceBook Commerce

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As more and more brands are opening up shop on their Facebook pages it is becoming increasingly important to find ways to reward customers for purchasing and sharing.  As a result, we are seeing an influx of special offers like group deals and flash sales hitting Facebook commerce stores.  I had the opportunity to speak […]

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New Facebook Analytics Tool Digs Deeper Than Insights

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A webpage owner has seemingly unlimited choice in products that slice and dice information about those who visit his or her page. Real time? Personal? With a heat map? No problem. Facebook page managers, however, don’t have it as easy. The Google Analytics of Facebook is called “Insights,” and for someone who is dealing with the typical Facebook fan […]