What’s in this program?
WEEK 1A
Creating an overview of this program, available channels, their interaction with your marketing efforts and what touchpoints your prospects encounter while going through your funnel.
WEEK 1B
Creating an experimental and data-driven mindset from the getgo is essential. Tools and apps can make your live easier. But they’re not the be-all and end-all.
WEEK 2A
Content is everywhere. What water is for fish, content is for a digital world. We will break it down so you understand why it’s so important.
WEEK 2B
Copyright, CCPA, GDPR and more…
WEEK 3A
Your succes framework will depend on your analytics. Whether it’s in-app engagment or campagne tracking. You need Google Analytics and Google Tag Manager, both free, to do the job for you.
WEEK 3B
About 40-70% of all your website traffic will be from the search engines organicaly. The difference between position 1 and position 5 is about 7x more traffic. Getting and staying top is essential.
WEEK 4A
If you have a native app you will want or need to know about Google Firebase specifically and more in general about app marketing.
WEEK 4B
Your landingpage is where everthing comes together: branding, emotion, productfeatures, pricing, wel written and pesuasive copy… your landingpages can make or break you.
WEEK 5A
One of your most important conversion moments… getting a trial or a lead … what are ways to persuade them? How to build in ways to increase quality?
WEEK 5B
Social media… we actually mean ‘content distribution platforms’… how do their algorythms work and what creates engagement. How much organic reach do you get or do you always need to pay to play?
WEEK 6A
What is your dialog with your prospect if the average journey is about two years? Through what channels and with what content are you engaging with them?
WEEK 6B
They’ve said ‘yes’. The payment is in and now you have to make sure that they setup your tool in the right way.
WEEK 7A
Making sure your customers getting out of your tool what they need or expect is essential for retention. How do you set up a framework that makes your customers love your product?
WEEK 7B
Recurring paying customers is the ultimate vote of success. And sometimes you have to help your customers with coming back.
WEEK 8A
You need your fans to tell others about you and your product. And you have to faciliate it to make it easier and build in some kind of reward system.
WEEK 8B
Paid search will be one of your highest converting traffic sources. And if you don’t watch out one of your most expensive. We will learn you about the opportunities in paid search.
WEEK 9A
GDN (Google Display Network en Youtube are two of the three biggest (the third being Facebook) advertising platforms in the world. Within an hour you have setup a global campaign (if you can afford it).
WEEK 9B
With over 2.7 billion users it’s always prime time on Facebook. If you are in B2C or small business marketing this one you cannot afford to miss out on.
WEEK 10A
If you are in B2B marketing this is your place to be. With about 700 million business users worldwide you need to be on top of this network.
WEEK 10B
If some topics need more time, we can do it here. Else: you’re off to the races!
Free growth marketing training
Free full funnel marketing training
Free digital marketing training
Free online marketing training
Free growth hacker training
Free internet marketing training
Free digital marketer training
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