What’s in this program?
WEEK 1A
Creating an overview of this program, available channels, their interaction with your marketing efforts and what touchpoints your prospects encounter while going through your funnel.
WEEK 1B
Creating an experimental and data-driven mindset from the getgo is essential. Tools and apps can make your live easier. But they’re not the be-all and end-all.
WEEK 2A
Content is everywhere. What water is for fish, content is for a digital world. We will break it down so you understand why it’s so important.
WEEK 3A
Your succes framework will depend on your analytics. Whether it’s in-app engagment or campagne tracking. You need Google Analytics and Google Tag Manager, both free, to do the job for you.
WEEK 3B
About 40-70% of all your website traffic will be from the search engines organicaly. The difference between position 1 and position 5 is about 7x more traffic. Getting and staying top is essential.
WEEK 4A
If you have a native app you will want or need to know about Google Firebase specifically and more in general about app marketing.
WEEK 4B
Your landingpage is where everthing comes together: branding, emotion, productfeatures, pricing, wel written and pesuasive copy… your landingpages can make or break you.
WEEK 5A
One of your most important conversion moments… getting a trial or a lead … what are ways to persuade them? How to build in ways to increase quality?
WEEK 5B
Social media… we actually mean ‘content distribution platforms’… how do their algorythms work and what creates engagement. How much organic reach do you get or do you always need to pay to play?
WEEK 6A
What is your dialog with your prospect if the average journey is about two years? Through what channels and with what content are you engaging with them?
WEEK 6B
They’ve said ‘yes’. The payment is in and now you have to make sure that they setup your tool in the right way.
WEEK 7A
Making sure your customers getting out of your tool what they need or expect is essential for retention. How do you set up a framework that makes your customers love your product?
WEEK 7B
Recurring paying customers is the ultimate vote of success. And sometimes you have to help your customers with coming back.
WEEK 8A
You need your fans to tell others about you and your product. And you have to faciliate it to make it easier and build in some kind of reward system.
WEEK 8B
Paid search will be one of your highest converting traffic sources. And if you don’t watch out one of your most expensive. We will learn you about the opportunities in paid search.
WEEK 9A
GDN (Google Display Network en Youtube are two of the three biggest (the third being Facebook) advertising platforms in the world. Within an hour you have setup a global campaign (if you can afford it).
WEEK 9B
With over 2.7 billion users it’s always prime time on Facebook. If you are in B2C or small business marketing this one you cannot afford to miss out on.
WEEK 10A
If you are in B2B marketing this is your place to be. With about 700 million business users worldwide you need to be on top of this network.
WEEK 10B
If some topics need more time, we can do it here. Else: you’re off to the races!
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Are you ready to take your startup to new heights? With the plethora of digital marketing tools and strategies available, it can be challenging to know where to start. That’s why we have created this comprehensive, free Digital Internet Marketing Course to help you master the essential skills to skyrocket your business success. We’ve carefully curated the most effective marketing techniques and strategies to provide you with an all-in-one resource that will help you grow your startup exponentially.
The following topics will be covered in our course:
In this section, we will introduce you to the world of digital marketing, helping you understand its importance and how it differs from traditional marketing methods. We’ll discuss the advantages of digital marketing, including cost-effectiveness, audience targeting, and real-time results tracking.
Having a well-defined strategy is crucial for the success of your digital marketing efforts. In this module, we will guide you through the process of creating a robust digital marketing strategy that aligns with your business goals and objectives. This includes conducting a thorough market analysis, identifying your target audience, and choosing the right digital marketing channels.
Setting clear and achievable goals is a critical part of any digital marketing strategy. We will teach you how to create SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals that will help you stay focused on your desired outcomes and measure your progress effectively.
KPIs are essential for monitoring and evaluating the success of your digital marketing efforts. In this section, we will discuss the importance of KPIs and show you how to select the most relevant ones for your startup.
Keywords play a critical role in your website’s visibility on search engines. In this module, we will teach you the fundamentals of keyword research, including how to identify high-value keywords and use them effectively in your content. Additionally, we will introduce you to various keyword research tools and techniques to help you refine your keyword strategy.
On-page SEO refers to optimizing your website’s content and structure for search engines. In this section, we will discuss various on-page SEO techniques, such as optimizing title tags, meta descriptions, header tags, and URL structures. We will also cover best practices for creating high-quality, SEO-friendly content that engages and converts your target audience.
Off-page SEO involves building your website’s authority and credibility through external sources, such as backlinks and social media shares. In this module, we will explore various off-page SEO strategies, including link building, influencer outreach, and social media marketing, to improve your website’s search engine rankings and online visibility.
Technical SEO focuses on optimizing your website’s backend for search engines, ensuring that it is easily crawlable and indexable. In this section, we will delve into essential technical SEO aspects, such as website speed optimization, mobile-friendliness, secure connections (HTTPS), and structured data implementation.
Creating valuable, relevant, and consistent content is crucial for attracting and retaining your target audience. In this module, we will guide you through the process of developing a comprehensive content strategy, including defining your content objectives, conducting a content audit, and creating a content calendar.
Quality content is the backbone of any successful content marketing campaign. In this section, we will discuss various content formats, such as blog posts, infographics, videos, podcasts, and more. We will also share best practices for creating engaging and informative content that resonates with your audience and drives conversions.
Promoting and distributing your content effectively is vital for reaching your target audience and maximizing your content’s potential. In this module, we will explore various content promotion strategies, such as social media marketing, email marketing, and guest blogging, to increase your content’s visibility and engagement.
Understanding the performance of your content marketing efforts is essential for optimizing and refining your strategy. In this section, we will discuss various content marketing metrics and show you how to use them to measure the success of your campaigns.
Not all social media platforms are created equal, and it’s crucial to select the ones that align with your target audience and marketing objectives. In this module, we will discuss the various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, and help you determine the best ones for your startup.
A well-defined social media strategy is vital for maximizing your online presence and generating leads. In this section, we will guide you through the process of creating a robust social media strategy, including setting goals, defining your target audience, and planning your content.
Engaging content is the key to growing your social media following and building brand awareness. In this module, we will discuss various content types, such as images, videos, and articles, and share best practices for creating and curating content that resonates with your audience.
Monitoring the performance of your social media marketing efforts is crucial for refining your strategy and achieving your goals. In this section, we will explore various social media metrics and show you how to use them to measure the success of your campaigns.
Building a high-quality email list is crucial for the success of your email marketing efforts. In this module, we will discuss various strategies for growing your email list, such as lead magnets, landing pages, and social media promotions. We will also cover the importance of segmenting your email list to deliver targeted and relevant content to your subscribers.
An effective email campaign requires careful planning and execution. In this section, we will guide you through the process of planning and creating engaging email campaigns, including setting goals, crafting compelling subject lines, designing eye-catching email templates, and writing persuasive copy.
Ensuring that your emails reach your subscribers’ inboxes and comply with relevant regulations is essential for the success of your email marketing efforts. In this module, we will discuss various factors that impact email deliverability, such as sender reputation, email authentication, and content quality. We will also cover email marketing compliance, including the General Data Protection Regulation (GDPR) and the CAN-SPAM Act.
Tracking the performance of your email marketing campaigns is vital for optimizing your efforts and achieving your goals. In this section, we will explore various email marketing metrics, such as open rates, click-through rates, and conversion rates, and show you how to use them to measure the success of your campaigns.
Online advertising offers a powerful way to reach your target audience and drive conversions. In this module, we will introduce you to various online advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads, and discuss their unique features and benefits.
PPC advertising is an effective way to generate targeted traffic and leads for your startup. In this section, we will cover the fundamentals of PPC advertising, including keyword research, ad creation, and bidding strategies. We will also discuss best practices for optimizing your PPC campaigns to maximize your return on investment.
Display advertising involves placing visually appealing ads on relevant websites to reach your target audience. In this module, we will discuss various display ad formats, such as banners, rich media, and video ads, and explore targeting options to ensure that your ads reach the right audience. We will also share best practices for creating effective display ads that drive engagement and conversions.
Social media advertising allows you to leverage the power of popular social media platforms to reach and engage your target audience. In this section, we will discuss various social media advertising options, such as Facebook Ads, Instagram Ads, and LinkedIn Ads, and share best practices for creating high-performing social media ad campaigns.
By the end of this free Digital Internet Marketing Course, you will have gained valuable insights and practical skills that will empower you to grow your startup exponentially. Don’t miss this opportunity to learn from experts in the field and set your business on the path to success. Sign up today and take the first step towards mastering the art of digital marketing!
Web analytics is crucial for understanding your audience’s behavior, tracking your digital marketing efforts, and making data-driven decisions. In this module, we will introduce you to the world of web analytics and discuss its importance in guiding your digital marketing strategy.
Google Analytics is a powerful and widely-used web analytics tool that provides valuable insights into your website’s performance. In this section, we will guide you through the process of setting up Google Analytics for your website, including creating an account, installing the tracking code, and configuring your account settings.
Monitoring and analyzing key metrics is essential for optimizing your digital marketing efforts and achieving your goals. In this module, we will discuss various metrics you should track, such as website traffic, bounce rate, conversion rate, and average session duration. We will also show you how to use Google Analytics to analyze these metrics and gain valuable insights into your website’s performance.
Custom reports and dashboards allow you to track and visualize the metrics that matter most to your business. In this section, we will show you how to create custom reports and dashboards in Google Analytics to monitor your digital marketing efforts effectively and make informed decisions.
Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter. In this module, we will introduce you to the concept of CRO and discuss its importance in maximizing the return on your digital marketing efforts.
Identifying areas of improvement on your website is crucial for optimizing your conversion rate. In this section, we will guide you through the process of conducting conversion research, including analyzing your website’s performance, gathering user feedback, and identifying conversion barriers.
A/B testing and multivariate testing are essential tools for determining the most effective website elements and layouts for driving conversions. In this module, we will discuss the fundamentals of A/B testing and multivariate testing, including creating test hypotheses, designing tests, and analyzing test results. We will also share best practices for running successful tests that lead to meaningful improvements.
A positive user experience (UX) is vital for driving conversions and fostering customer loyalty. In this section, we will explore various UX and design best practices, such as usability, accessibility, and visual hierarchy, to help you create a user-friendly website that encourages conversions.
By completing our comprehensive, free Digital Internet Marketing Course, you will have gained a solid foundation in the essential digital marketing skills needed to grow your startup exponentially. Don’t miss this opportunity to learn from industry experts and set your business on the path to success. Sign up today and take the first step towards mastering the art of digital marketing!
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