Content marketing

Content Marketing

Slidedeck about Content Marketing:

Video recording of the webinar about Content Marketing:

Content types

List of 105 different content types

Content marketing resources

• Semrush – content marketing stats, january 2020
• DemandGen – B2B buyers content preferences, 2018
• Content Marketing Institute – B2B Content marketing 2020
• ImpactInbound 2020 (some overlap with the ones above, but some other stats also)

Ideas and reasons for sending press releases

Below is a list of 73 ideas for sending a press release:

1. Tell us about your new product or service
2. Tell about your new website or major upgrade of your existing website
3. Announce an important company anniversary (for example, 50 years of service)
4. Tell about the opening of a new office or relocation
5. Announce a media appearance
6. Talk about sponsoring an event or team
7. Announce a partnership with another company or organization
8. Message about a new manager or a change in ownership relationships within the company
9. Announce a staff change: retirement, resignation or death
10. Talk about developing a new technology, application or unique procedure for your industry or product
11. Announce a price change
12. Tell about recommendations received from a well-known celebrity or public figure (make sure you have permission to publish)
13. Write about offering an internship program with local schools
14. Share a tour that you are organizing through your company
15. Write about new certifications and credentials achieved / achieved by your staff
16. Tell about volunteer work that your company or employee (names your company) provides
17. Respond to allegations against your company or industry
18. Promote the launch of your referral rewards / affiliate program
19. Announce that you are spreading at a conference or event
20. Announce that you are going to discontinue a product or service
21. Position yourself as the “Expert” who can solve your prospect’s biggest problem
22. Share your mission statement and comment on it in detail
23. Promote a “Tips Summary” available on your website
24. Promote an “FAQ” page available on your website
25. Promote an “ebook” available on your website
26. Share a free “special report” available on your website
27. Proclaim that you offer “scans / analyzes” for free
28. Tell about a rebranding that your company is implementing
29. Tell about a reorganization of your company
30. Announce a new or unusual use for your product
31. Announce that you are going to have a fun match / promotion
32. Announce that you will be running a competition
33. Publish the results of a poll you have created
34. Publish the results of a survey you conducted
35. Announce an upcoming webinar that caters for you
36. Announce an upcoming local workshop that you will be offering
37. Announce a “lunch and learn” session that you offer
38. Tell us how [your product or service] can solve a problem _________________
39. Explain why [your product or service] can save your customers money
40. Explain why [your product or service] will save your customers time
41. Explain why [your product or service] will make life easier for your customers
42. Share how [your product or service] helps your customers avoid common mistakes
43. Make a “Top Ten Best Use of Your Product or Service”
44. Publish a collection of testimonials / review / from satisfied clients / customers
45. Tell about success stories from your customers
46. Take a position on a controversial issue
47. Make a prediction (“The top 10 trends for XXX”)
48. Identify a trend you are noticing within your industry
49. Debunk a common myth in your industry
50. Tell an inspiring story about your business
51. Tell a gripping story about overcoming an obstacle
52. Tell a story about a customer who hasn’t used your product or service – and who regrets it deeply received (that he / she has not used your product / service)
53. Sponsor a local event and write about it
54. Share how your small business is making big strides to “get greener”
55. Make a fun and unusual reason to offer a discount on a product or service
56. Publish your work with a local charity
57. Create a prize / award and draw attention to it
58. Explain why you started your business – the “human-interest” side of the story
59. Come up with a nice message for holidays
60. Create a fun and unique reason to have a sale
61. Create an exceptional warranty on your product or service and write about it
62. Discuss the pros and cons of relevant research you have conducted in your industry
63. Answer the three most common questions prospects have about your product
64. Create a podcast and write about it
65. Make a free “PowerPoint” available at Slideshare and tell about it
66. Create and share a free “video lesson” available on your YouTube channel
67. Do an interview with the press release – have a colleague interview and publish you. Offer to
68. interview your colleague for their own press release as well.
69. Tell us about an application or grant of a patent
70. Tell about a merger or acquisition of / by your company
71. Tell about an important milestone (e.g. a millionth customer)
72. Promote your participation / exhibition on / at a fair
73. Tell about a business loan or investment your company has received