Content types
List of 105 different content types
Content marketing resources
Ideas and reasons for sending press releases
Below is a list of 73 ideas for sending a press release:
- Tell us about your new product or service
- Tell about your new website or major upgrade of your existing website
- Announce an important company anniversary (for example, 50 years of service)
- Tell about the opening of a new office or relocation
- Announce a media appearance
- Talk about sponsoring an event or team
- Announce a partnership with another company or organization
- Message about a new manager or a change in ownership relationships within the company
- Announce a staff change: retirement, resignation or death
- Talk about developing a new technology, application or unique procedure for your industry or product
- Announce a price change
- Tell about recommendations received from a well-known celebrity or public figure (make sure you have permission to publish)
- Write about offering an internship program with local schools
- Share a tour that you are organizing through your company
- Write about new certifications and credentials achieved / achieved by your staff
- Tell about volunteer work that your company or employee (names your company) provides
- Respond to allegations against your company or industry
- Promote the launch of your referral rewards / affiliate program
- Announce that you are spreading at a conference or event
- Announce that you are going to discontinue a product or service
- Position yourself as the “Expert” who can solve your prospect’s biggest problem
- Share your mission statement and comment on it in detail
- Promote a “Tips Summary” available on your website
- Promote an “FAQ” page available on your website
- Promote an “ebook” available on your website
- Share a free “special report” available on your website
- Proclaim that you offer “scans / analyzes” for free
- Tell about a rebranding that your company is implementing
- Tell about a reorganization of your company
- Announce a new or unusual use for your product
- Announce that you are going to have a fun match / promotion
- Announce that you will be running a competition
- Publish the results of a poll you have created
- Publish the results of a survey you conducted
- Announce an upcoming webinar that caters for you
- Announce an upcoming local workshop that you will be offering
- Announce a “lunch and learn” session that you offer
- Tell us how [your product or service] can solve a problem _________________
- Explain why [your product or service] can save your customers money
- Explain why [your product or service] will save your customers time
- Explain why [your product or service] will make life easier for your customers
- Share how [your product or service] helps your customers avoid common mistakes
- Make a “Top Ten Best Use of Your Product or Service”
- Publish a collection of testimonials / review / from satisfied clients / customers
- Tell about success stories from your customers
- Take a position on a controversial issue
- Make a prediction (“The top 10 trends for XXX”)
- Identify a trend you are noticing within your industry
- Debunk a common myth in your industry
- Tell an inspiring story about your business
- Tell a gripping story about overcoming an obstacle
- Tell a story about a customer who hasn’t used your product or service – and who regrets it deeply received (that he / she has not used your product / service)
- Sponsor a local event and write about it
- Share how your small business is making big strides to “get greener”
- Make a fun and unusual reason to offer a discount on a product or service
- Publish your work with a local charity
- Create a prize / award and draw attention to it
- Explain why you started your business – the “human-interest” side of the story
- Come up with a nice message for holidays
- Create a fun and unique reason to have a sale
- Create an exceptional warranty on your product or service and write about it
- Discuss the pros and cons of relevant research you have conducted in your industry
- Answer the three most common questions prospects have about your product
- Create a podcast and write about it
- Make a free “PowerPoint” available at Slideshare and tell about it
- Create and share a free “video lesson” available on your YouTube channel
- Do an interview with the press release – have a colleague interview and publish you. Offer to
- interview your colleague for their own press release as well.
- Tell us about an application or grant of a patent
- Tell about a merger or acquisition of / by your company
- Tell about an important milestone (e.g. a millionth customer)
- Promote your participation / exhibition on / at a fair
- Tell about a business loan or investment your company has received