What’s in this program?
What’s in this program?
Creating an overview of this program, available channels, their interaction with your marketing efforts and what touchpoints your prospects encounter while going through your funnel.
Creating an experimental and data-driven mindset from the getgo is essential. Tools and apps can make your live easier. But they’re not the be-all and end-all.
Content is everywhere. What water is for fish, content is for a digital world. We will break it down so you understand why it’s so important.
Copyright, CCPA, GDPR and more…
Your succes framework will depend on your analytics. Whether it’s in-app engagment or campagne tracking. You need Google Analytics and Google Tag Manager, both free, to do the job for you.
About 40-70% of all your website traffic will be from the search engines organicaly. The difference between position 1 and position 5 is about 7x more traffic. Getting and staying top is essential.
If you have a native app you will want or need to know about Google Firebase specifically and more in general about app marketing.
Your landingpage is where everthing comes together: branding, emotion, productfeatures, pricing, wel written and pesuasive copy… your landingpages can make or break you.
One of your most important conversion moments… getting a trial or a lead … what are ways to persuade them? How to build in ways to increase quality?
Social media… we actually mean ‘content distribution platforms’… how do their algorythms work and what creates engagement. How much organic reach do you get or do you always need to pay to play?
What is your dialog with your prospect if the average journey is about two years? Through what channels and with what content are you engaging with them?
They’ve said ‘yes’. The payment is in and now you have to make sure that they setup your tool in the right way.
Making sure your customers getting out of your tool what they need or expect is essential for retention. How do you set up a framework that makes your customers love your product?
Recurring paying customers is the ultimate vote of success. And sometimes you have to help your customers with coming back.
You need your fans to tell others about you and your product. And you have to faciliate it to make it easier and build in some kind of reward system.
Paid search will be one of your highest converting traffic sources. And if you don’t watch out one of your most expensive. We will learn you about the opportunities in paid search.
GDN (Google Display Network en Youtube are two of the three biggest (the third being Facebook) advertising platforms in the world. Within an hour you have setup a global campaign (if you can afford it).
With over 2.7 billion users it’s always prime time on Facebook. If you are in B2C or small business marketing this one you cannot afford to miss out on.
If you are in B2B marketing this is your place to be. With about 700 million business users worldwide you need to be on top of this network.
If some topics need more time, we can do it here. Else: you’re off to the races!
Free growth marketing training
Free full funnel marketing training
Free digital marketing training
Free online marketing training
Free growth hacker training
Free internet marketing training
Free digital marketer training
E-commercemanagers.com heeft als missie om bedrijven en organisaties succesvoller te laten zijn in het digitaal geautomatiseerde tijdperk.
Wij geloven dat analyse en inzicht in de oorzaken van vraagstukken cruciaal zijn vervolgens oplossingen te implementeren die efficient, effectief en schaalbaar zijn.
Data, automatisering en personalisatie hebben daar in de meeste gevallen een belangrijke rol in.
Wij werken op een agile wijze met scrum technieken en proberen snel tot de kern te komen.
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