21 hashtag tools

The post specifics of different social networks

E-commerce KPI comparison Facebook, Twitter and Pinterest traffic (Beautiful and useful infographic)

Some main points:

  • Facebook drives 86% of social retail sales, Pinterest 11%, Twitter 3%
  • Visitors to ecommerce sites coming from Facebook view an average of 7 pgs / session vs. 4.1 Pinterest, 2.7 Twitter
  • Facebook traffic converts at 2.6% for ecommerce sites vs. 1.1% Twitter, 0.9% Pinterest
  • Ecommerce AOV from Pinterest referrals is $169 vs. $95 Facebook, $71 Twitter 
  • Revenue/visitor averages $2.50 for Facebook traffic, $1.6 for Pinterest, $0.80 for Twitter