Increase CTR on Twitter ads

Increase CTR on Twitter Ads

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Image courtesy: Raneko

21 hashtag tools

21 hashtag tools

How to get more retweets

How to get more retweets

The post specifics of different social networks

The post specifics of different social networks

E-commerce KPI comparison Facebook, Twitter and Pinterest traffic

E-commerce KPI comparison Facebook, Twitter and Pinterest traffic (Beautiful and useful infographic)

Some main points:

  • Facebook drives 86% of social retail sales, Pinterest 11%, Twitter 3%
  • Visitors to ecommerce sites coming from Facebook view an average of 7 pgs / session vs. 4.1 Pinterest, 2.7 Twitter
  • Facebook traffic converts at 2.6% for ecommerce sites vs. 1.1% Twitter, 0.9% Pinterest
  • Ecommerce AOV from Pinterest referrals is $169 vs. $95 Facebook, $71 Twitter 
  • Revenue/visitor averages $2.50 for Facebook traffic, $1.6 for Pinterest, $0.80 for Twitter