FaceBook Commerce
As more and more brands are opening up shop on their Facebook pages it is becoming increasingly important to find ways to reward customers for purchasing and sharing. As a result, we are seeing an influx of special offers like group deals and flash sales hitting Facebook commerce stores. I had the opportunity to speak with several leaders in F-commerce—SortPrice, Zibaba, andWildFire—to find out more about how these deals work, why they’re great for creating a buzz, and how they play into the future of F-commerce.
Who I talked to…
Before getting into the nitty-gritty of deals on Facebook, I’ll quickly give a little bit of background on the three companies that I spoke with. The CEO and co-founder of SortPrice, Doron Simovitch, was the first person I heard from. SortPrice offers a Facebook store application that makes it easy for brands to create stores on their Facebook pages. SortPrice does not currently give users the option to offer group deals, but they are a forerunner in Facebook Flash Sales.
Michael Katz, the VP of Business Development at Zibaba also provided input. Zibaba is one of the first online storefront apps to offer users the ability to create group deals and offers. They also offer a unique affiliate program that lets outsiders promote a brand’s Facebook shop.
Finally, I heard from the CEO of Wildfire, an application that specializes in group deals on Facebook. Read on to find out what this triad had to say.
As more and more brands are opening up shop on their Facebook pages it is becoming increasingly important to find ways to reward customers for purchasing and sharing. As a result, we are seeing an influx of special offers like group deals and flash sales hitting Facebook commerce stores. I had the opportunity to speak with several leaders in F-commerce—SortPrice, Zibaba, andWildFire—to find out more about how these deals work, why they’re great for creating a buzz, and how they play into the future of F-commerce.
Who I talked to…
Before getting into the nitty-gritty of deals on Facebook, I’ll quickly give a little bit of background on the three companies that I spoke with. The CEO and co-founder of SortPrice, Doron Simovitch, was the first person I heard from. SortPrice offers a Facebook store application that makes it easy for brands to create stores on their Facebook pages. SortPrice does not currently give users the option to offer group deals, but they are a forerunner in Facebook Flash Sales.
Michael Katz, the VP of Business Development at Zibaba also provided input. Zibaba is one of the first online storefront apps to offer users the ability to create group deals and offers. They also offer a unique affiliate program that lets outsiders promote a brand’s Facebook shop.
Finally, I heard from the CEO of Wildfire, an application that specializes in group deals on Facebook. Read on to find out what this triad had to say.
How do Facebook flash sales work?
Doron Simovitch of SortPrice explained how flash sales work on Facebook. Basically, a flash sale is a timed sale that offers a deal for users for a very specific window of time. When a user sets up a flash sale via SortPrice’s storefront app, “the flash sale goes live immediately on the merchant’s Facebook store, with a product image and description and a countdown clock alerting shoppers how long they have to take advantage of … fans can visit the merchant’s Facebook store to take advantage of it, with the transaction being completed on the merchant’s actual website. Fans also have the ability to like a flash sale, comment on it, and/or share it with other Facebook friends, giving it a genuine shopping feel.”
