Magazine brands with the most Likes are obviously doing something right and other publishers could learn from their strategies. Digital think tank L2 recently released a survey withvarious statistics about digital presence, including a list of the top 10 magazine brands (by numbers of fans) on Facebook. Unsurprisingly, the mags in the top spots seem to employ similar tactics to drive their fan numbers up.
It’s important to remember that while having a lot of Likes has become a popularity barometer for media brands, millions of Facebook fans doesn’t necessarily translate toengagement and revenue. It does, however, mean that you’ve built a brand that translates well to social media. We took a look at the five most-Liked magazines on Facebook — Playboy, Vogue, People, Cosmopolitan and Seventeen — and found some common themes in their strategies.