New Facebook Analytics Tool Digs Deeper Than Insights

A webpage owner has seemingly unlimited choice in products that slice and dice information about those who visit his or her page. Real timePersonalWith a heat map? No problem. Facebook page managers, however, don’t have it as easy.

The Google Analytics of Facebook is called “Insights,” and for someone who is dealing with the typical Facebook fan page, it’s a sufficient meat-and-potatoes analysis tool. PageLever, a Y Combinator startup that launched Wednesday, is a more elaborate version of Insights for brands that want to get a bit deeper in their analysis — a group of users that so far includes YouTube, Microsoft, Mint and Kayak.

PageLever shows impressions (any time a story loads in a browser, whether on your page or not) for any date range, not just month or week. It separates unique impressions from repeat impressions so that you can see your true reach, and it shows when and where fans “unliked” your page. You can also look at what type of content — photos, video, text or flash — your audience responds to best.

Most of the data, says co-founder Jeff Widman, comes from Insights’ API but is not necessarily visible within the Insights dashboard. Services like Buddy Media and Webtrends already accomplish similar feats, though Widman says that PageLever accesses more data.

More data theoretically gives page managers a leg up in

Facebook’s somewhat frustrating version of the SEO game.

“Essentially it helps find more eyeballs for your content,” Widman says