Omnichannel marketing meten in Google Analytics – 10 tweaks die je zelf kunt inrichten

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Google Analytics is een geweldige tool. En nog beter is dat je ook je marketing activiteiten buiten je website/app kunt integreren en analyseren. Offline marketing en campagnes samenvoegen met online. De droom van elke marketeer: omnichannel marketing meten in Google Analytics. 


De 10 manieren:

  1. Winkelbezoeken registreren
  2. Retouren importeren
  3. Telefoon tracking
  4. Offline conversies importeren
  5. Cross channel bezoek met WIFI
  6. Custom Dimensions: User-ID
  7. Actie-URL’s met redirect naar pagina met UTM tags
  8. QR codes met UTM tags
  9. Online coupons in de winkel inleveren
  10. Offline coupons online inleveren

Wilt u ook eens sparren over uw omnichannel strategie of over de mogelijkheden van Google Analytics? Neem dan contact met ons op. Of op zoek naar een freelance marketing intelligence analist?

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Convert your TV into a Smart TV with this setup box (UK only)

Convert your TV into a Smart TV with this setup box (UK only)

 

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Integrate – a crossmedia campaign platform

Integrate – a crossmedia campaign platform

 

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Omnichannel loyalty

Think of shopping cart abandonment like the online world’s brick-and-mortar showroomingequivalent. Shopping cart abandonment happens when an online consumer places items for purchase in their virtual cart, but doesn’t place the order. According to the report, 57% of respondents ditched their carts because they were not ready to purchase and wanted total cost plus shipping. The report also found:

  • 56% wanted to save their cart for future purchase
  • 55% said shipping costs were more than expected (thus the lost sale)
  • 51% learned that their purchase costs were too low to qualify for free shipping

Read more

 

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