Social call to actions work
Social call to actions work
E-commerce KPI comparison Facebook, Twitter and Pinterest traffic
E-commerce KPI comparison Facebook, Twitter and Pinterest traffic (Beautiful and useful infographic)
Some main points:
- Visitors to ecommerce sites coming from Facebook view an average of 7 pgs / session vs. 4.1 Pinterest, 2.7 Twitter
- Revenue/visitor averages $2.50 for Facebook traffic, $1.6 for Pinterest, $0.80 for Twitter
Facebook marketing toolkit and ecosystem
- Facebook marketing toolkit and ecosystem
(click to enlarge)
Opt-in’s: email is replaced by social media
Opt-in’s: email is replaced by social media
Partnering with TripAdvisor brings relevance and reliability to linked cardmembers’ customer reviews on the TripAdvisor site.
The majority of cardmembers who have linked their cards to their social media profiles previously opted out of email.
Currently trialling ‘Tweet to Buy’.
Social Login, E-Commerce and Conversion Rates
Social Login, E-Commerce and Conversion Rates
How Social Login Effects Ecommerce (Monetate Infographic)
- 65% of all internet adults have an account with one or more social networks
- 40% percent of consumer prefer social login over creating a guest account
- 100-300% increase in Time On Site from consumers who logged in with a Social Login instead of a ‘normal’ account
- Almost 300% increase in Pageviews from consumers who logged in with a Social Login instead of a ‘normal’ account
Social Login Trends Across the Web for Q3 2013 (Janrain Infographic)
- Facebook rules and Google+ is speeding up
UX reasons to use Social Login
- user adoption
- user friendly (they don’t have to complete a profile, it saves them time)
- photo integration
- e-mail contact details
- spam reduction
- invite friends or share with friends
- 77% of Social Network users think websites should offer social login
Business reasons to use Social Login
- Increase conversion rates (sign-ups as sales)
- Social data into CRM
- Personalization and onsite targeting
- Opening up social commerce possibilities
- Targeting social media ads
- Several resources mention sign-up increase conversion rates between 20-70%
Source
Contrary opinions
- Rockmelt: users first want to test anonymous and then add social (UX argument)
- MailChimp: Social Buttons aren’t worth it (branding argument)
Other (side) resources
Building a community marketplace
Building a community marketplace (http://streetfightmag.com/2013/09/24/5-tools-for-building-a-community-marketplace/)
A library of great Facebook marketing case studies
A library of great Facebook marketing case studies (http://www.facebook-pmdcenter.com/profiles/view/10665)
Promoted pins from Pinterest
Promoted pins from Pinterest (http://blog.pinterest.com/post/61688351103/planning-for-the-future)