E-commerce KPI comparison Facebook, Twitter and Pinterest traffic
E-commerce KPI comparison Facebook, Twitter and Pinterest traffic (Beautiful and useful infographic)
Some main points:
- Visitors to ecommerce sites coming from Facebook view an average of 7 pgs / session vs. 4.1 Pinterest, 2.7 Twitter
- Revenue/visitor averages $2.50 for Facebook traffic, $1.6 for Pinterest, $0.80 for Twitter