Social Login, E-Commerce and Conversion Rates
Social Login, E-Commerce and Conversion Rates
How Social Login Effects Ecommerce (Monetate Infographic)
- 65% of all internet adults have an account with one or more social networks
- 40% percent of consumer prefer social login over creating a guest account
- 100-300% increase in Time On Site from consumers who logged in with a Social Login instead of a ‘normal’ account
- Almost 300% increase in Pageviews from consumers who logged in with a Social Login instead of a ‘normal’ account
Social Login Trends Across the Web for Q3 2013 (Janrain Infographic)
- Facebook rules and Google+ is speeding up
UX reasons to use Social Login
- user adoption
- user friendly (they don’t have to complete a profile, it saves them time)
- photo integration
- e-mail contact details
- spam reduction
- invite friends or share with friends
- 77% of Social Network users think websites should offer social login
Business reasons to use Social Login
- Increase conversion rates (sign-ups as sales)
- Social data into CRM
- Personalization and onsite targeting
- Opening up social commerce possibilities
- Targeting social media ads
- Several resources mention sign-up increase conversion rates between 20-70%
Source
Contrary opinions
- Rockmelt: users first want to test anonymous and then add social (UX argument)
- MailChimp: Social Buttons aren’t worth it (branding argument)
Other (side) resources
