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1631

Seven tips to bring your social strategy to the next level

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Seven tips to bring your social strategy to the next level: Target social media for important business purposes. Ask your cross-functional teams if your website is enabling your interactive-brand ecosystem. You have one, but again, just like your social organization, it may not be optimized. Shift funds from traditional marketing to social media or community […]

1638

How paid, owned, and earned are becoming one

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How paid, owned, and earned are becoming one: Earned (social) content has become mainstream. We’re past the point of experimentation. Nearly every industry requires mass deployment. Facebook’s recent announcements clearly indicate earned content is now becoming paid, and owned content needs to be paid to achieve mass appeal within a Facebook page. We’re starting to […]