Xumo launches Smart TV advertising software development kit (SDK) 

From the Xumo website (I’m having a deja vu with getting familiar with RTB terminology about 3 years ago).. pfff:

The Xumo platform can power both Over-The-Top (OTT) broadcast and Video-On-Demand (VOD) white-label solutions, enabling service partners to operate as virtual Multiple Systems Operators (MSO) and Multichannel Video Programming Distributors (MVPD) in new territories without investing in a technology stack or integration.

 

77% of Brands Aren’t Using Online Video Advertising while it’s one of the most effective ways to bring across a value messages according to this article

 

Advertising on Connected TV

24 million North American households currently own a connected TV. That number is expected to nearly quadruple in the next four years, rising to 81 million households by 2016.