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Archief voor categorie: Video ads

2

Xumo launches Smart TV advertising software development kit (SDK)

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Xumo launches Smart TV advertising software development kit (SDK)  From the Xumo website (I’m having a deja vu with getting familiar with RTB terminology about 3 years ago).. pfff: The Xumo platform can power both Over-The-Top (OTT) broadcast and Video-On-Demand (VOD) white-label solutions, enabling service partners to operate as virtual Multiple Systems Operators (MSO) and […]

9

Advertising on Connected TV

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Advertising on Connected TV 24 million North American households currently own a connected TV. That number is expected to nearly quadruple in the next four years, rising to 81 million households by 2016.