Absolutely great blogpost: Your guide through the content curation jungle
Viewsy – instore offline traffic analytics
E-commerce KPI comparison Facebook, Twitter and Pinterest traffic (Beautiful and useful infographic)
Some main points:
- Visitors to ecommerce sites coming from Facebook view an average of 7 pgs / session vs. 4.1 Pinterest, 2.7 Twitter
- Revenue/visitor averages $2.50 for Facebook traffic, $1.6 for Pinterest, $0.80 for Twitter
- The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed.
- Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations. Only 11% define having a lot of money as a definition of success.
- The global rate of extreme poverty fell to 20.6 percent, less than half the 1990 rate of 43.1 percent
Partnering with TripAdvisor brings relevance and reliability to linked cardmembers’ customer reviews on the TripAdvisor site.
The majority of cardmembers who have linked their cards to their social media profiles previously opted out of email.
Currently trialling ‘Tweet to Buy’.
I found this great article about Napoleon Bonaparte. I am a big fan of him.
Rapidity of movements.
“The strength of an army,
like the power in mechanics,
is estimated by multiplying
the mass by the rapidity …
Press on !” – Napoleon Bonaparte
Five principles guiding the development of his plans.
Before every campaign Napoleon considered all possible options. The Emperor wrote, “There is no man more pusillanimous than I when I am planning a campaign. I purposely exaggerate all the dangers and all the calamities that the circumstances make possible. I am in a thoroughly painful state of agitation. This does not keep me from looking quite serene in front of my entourage; I am like an unmarried girl laboring with child.”
In the months and weeks before operations actually commenced he would begin to collect information. In addition to reading an enormous number and variety of books bearing on the enemy and the theater of war, he studied the volumes of intelligence reports forwarded by the agents that he had scattered throughout Europe. He would pursue works of political history, accounts of the state of roads and bridges, reports on the politicians and generals, and even studied patterns of food stockpiling and distribution.
- The primary objective is the destruction of the enemy ‘ s armies
or the main army. That done, any remaining problems could be
easily solved. If the enemy did not want to risk a battle, they might be forced
to do so by a threat to their capital city.
- All forces must concentrate on the task of attaining the objective.
- Operations must be designed to surprise and confuse the enemy.
Always, he sought to seize and keep the initiative, to impose his
will on the enemy.
- Every effort must be made to render the enemy helpless through
the severance of his lines of supply, communications, and retreat.
His favorite movement was to envelop one of the enemy’s army’s
flanks and threaten its rear and communications, forcing it either
to retire hurriedly or to turn and fight at a disadvantage.
- The security of French forces must be guarded to prevent surprise.
Social Login, E-Commerce and Conversion Rates
How Social Login Effects Ecommerce (Monetate Infographic)
- 65% of all internet adults have an account with one or more social networks
- 40% percent of consumer prefer social login over creating a guest account
- 100-300% increase in Time On Site from consumers who logged in with a Social Login instead of a ‘normal’ account
- Almost 300% increase in Pageviews from consumers who logged in with a Social Login instead of a ‘normal’ account
Social Login Trends Across the Web for Q3 2013 (Janrain Infographic)
- Facebook rules and Google+ is speeding up
UX reasons to use Social Login
- user adoption
- user friendly (they don’t have to complete a profile, it saves them time)
- photo integration
- e-mail contact details
- spam reduction
- invite friends or share with friends
- 77% of Social Network users think websites should offer social login
Business reasons to use Social Login
- Increase conversion rates (sign-ups as sales)
- Social data into CRM
- Personalization and onsite targeting
- Opening up social commerce possibilities
- Targeting social media ads
- Several resources mention sign-up increase conversion rates between 20-70%
- Rockmelt: users first want to test anonymous and then add social (UX argument)
- MailChimp: Social Buttons aren’t worth it (branding argument)
Other (side) resources
E-commercemanagers.com heeft als missie om bedrijven en organisaties succesvoller te laten zijn in het digitaal geautomatiseerde tijdperk.
Wij geloven dat analyse en inzicht in de oorzaken van vraagstukken cruciaal zijn vervolgens oplossingen te implementeren die efficient, effectief en schaalbaar zijn.
Data, automatisering en personalisatie hebben daar in de meeste gevallen een belangrijke rol in.
Wij werken op een agile wijze met scrum technieken en proberen snel tot de kern te komen.
Schrijf u nu in voor de maandelijkse nieuwsbrief:
- Loyalty programma succesvol maken 17 september 2022
- Strategische vragen voorbeelden 17 augustus 2022
- B2B koopsignalen vinden 6 juni 2021
- Podcasting voor B2B marketing 6 januari 2021
- Vijf gratis online marketing trainingen om het jaar goed te beginnen 20 december 2020