Signals that you have to kill your idea
Signals that you have to kill your idea (from: http://blogs.hbr.org/2013/09/three-signs-that-you-should-kill-an-innovative-idea/)
- no pleasant suprises: despite the setbacks that occur during business development there are no new discoveries, no positive suprises, just cold setbacks and delays
- no deeper insights (something different as suprises)
- greater engagement inspires little emotions from your users/target group. Indifference is killing.