Xumo launches Smart TV advertising software development kit (SDK) 

From the Xumo website (I’m having a deja vu with getting familiar with RTB terminology about 3 years ago).. pfff:

The Xumo platform can power both Over-The-Top (OTT) broadcast and Video-On-Demand (VOD) white-label solutions, enabling service partners to operate as virtual Multiple Systems Operators (MSO) and Multichannel Video Programming Distributors (MVPD) in new territories without investing in a technology stack or integration.