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Daily deal facts

Daily deal facts

15 percent of Americans are signed up for a ‘daily deal’ site or service.
Of those signed up, 66 percent are women.
49 percent of those signed up are between the ages of 25 and 44, an age group that only accounts for 31 percent of the U.S. population.
45 percent of daily deals users are from the Southern U.S. That’s eight percent higher than what the South accounts for in U.S. population.
Groupon and LivingSocial dwarf competitors in terms of adoption.
62 percent of daily deals users are using them as frequently or more frequently than when they started.
53 percent of users say they tried a business or service for the first time because of the deal. Some 23 percent of users say they continued to visit the business after the initial trial.
Deals users are almost twice as likely to follow brands or companies on social media sites.

How paid, owned, and earned are becoming one:

Earned (social) content has become mainstream. We’re past the point of experimentation. Nearly every industry requires mass deployment.
Facebook’s recent announcements clearly indicate earned content is now becoming paid, and owned content needs to be paid to achieve mass appeal within a Facebook page.
We’re starting to see the corporate social strategist cross the aisle to work with direct marketers. Advertising agencies are extending their budgets into the social world. Political and coordination issues will emerge as these once separate groups come together.
Brands that integrate paid, owned, and earned media will benefit because they will reach customers in the most effective manner.
Consumers don’t consciously differentiate between ads, corporate content, and what their friends say, but instead indiscriminately use a variety of content sources.