The candy with the the medicine – how branded storytelling is done

 

Succesfull businesses of the future will be more behave  like a flock of 800 gazelles then like a 800 pound gorilla. Listen to the podcast on HBR

 

20% of US moms shop with smartphones

• Communicating with teachers and schools (33%)
• Organizing the family calendar (30%)
• Sharing back-to-school related info via social networks (28%)
• Staying in touch with other parents (26%)
• Finding coupons and store discounts (25%)
• Building and checking shopping lists (21%)
• Mobile shopping (20%)

Use of second screen while watching TV

 

How the semantic web could look like according to Salesforce