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Archief voor categorie: Strategy

165

Earned media strategy- do you have one?

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Earned media strategy- do you have one? Uhh… again… earned media? Yup… here’s more… And here some thoughts on Econsultancy… And of course.. it has a lot to do with inbound marketing… it’s getting an essential part of your online strategy… Take care!  

168

How paid, owned, and earned are becoming one

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How paid, owned, and earned are becoming one: Earned (social) content has become mainstream. We’re past the point of experimentation. Nearly every industry requires mass deployment. Facebook’s recent announcements clearly indicate earned content is now becoming paid, and owned content needs to be paid to achieve mass appeal within a Facebook page. We’re starting to […]