From product to platform  

20% of US moms shop with smartphones Communicating with teachers and schools (33%) Organizing the family calendar (30%) Sharing back-to-school related info via social networks (28%) Staying in touch with other parents (26%) Finding coupons and store discounts (25%) Building and checking shopping lists (21%) Mobile shopping (20%)

Press+ – create paywalls for your content  

A futuristic video of Augmented Reality (–> Gerd Leonard)