Facebook action links – new ways to interact with Facebook apps

 

Facebook fans categorized:

Freebie seekers who had to like the brand to get entered into a promotion or giveaway.

Status seekers who only like a brand to boost their own credentials.

Affectionate Fans who do like the brand but do nothing more than signal their affection.

True fans who go out of their way to support the brand and advocate for it.

Facebook sharing – the what and the why

 

Reach of Facebook ads 35x higher then Google ads

Stunning growth after Open Graph integration

Music video platform Vevo had early success with its Timeline app, but growth has accelerated significantly since Vevo switched to Facebook-only login in March. Here are some key stats from Facebook:

• 200 percent increase in daily registrations since the change to Facebook-only registration
• 600 percent increase in published actions on Facebook from February to March
• 130 percent increase in referrals from Facebook to VEVO from February to March
• 60 percent of Facebook referral traffic comes from Open Graph stories