Stunning growth after Open Graph integration

Music video platform Vevo had early success with its Timeline app, but growth has accelerated significantly since Vevo switched to Facebook-only login in March. Here are some key stats from Facebook:

  • 200 percent increase in daily registrations since the change to Facebook-only registration
  • 600 percent increase in published actions on Facebook from February to March
  • 130 percent increase in referrals from Facebook to VEVO from February to March
  • 60 percent of Facebook referral traffic comes from Open Graph stories