Use of data driven marketing within organizations #bigdata

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Use of data driven marketing within organizations

  • 57% of marketers believe personalization is important to their long-term goals.
  • Among the top-performing 20 percent of companies, there is a 43 percent greater likelihood of using content targeting.
  • Those companies that targeted more than 20 percent of their site visitors achieved twice the average conversion rate.

Turkey’s and risk management

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Nassim Taleb and the story of the turkey

 

What are the factors that drive customer loyalty? #research

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What are the factors that drive customer loyalty?

  1. Deliver on quality and core brand promises
  2. Declare your values openly and consistently
  3. Delight customers at every touchpoint

Rewards are key to in-app ad engagement

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Rewards are key to in-app ad engagement

  • Three-quarters say they are willing to share digital contact information in return for rewards; more than half will share basic demographic data such as age, gender and ethnicity;
  • Incidents of accidental clicks are less likely with rewarded in-app ads – just 10% said they clicked on such an ad by mistake compared with 15% for video ads and 22% for static ads;
  • The most common in-app rewards are those can be used in the app (77%), 69% in-game currency, 31% unlock content and 29% unlocking a game level.

Personalization across channels

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Personalization across channels (infographic)

  • 73% of customers prefer personalized shopping experiences
  • 46% of customers purchase more when personalized for across channels
  • 75% of customers say they will leave if a store associate is not knowledgeable enough
  • 76% of customers purchase more products based on merchant recommendations in-store
  • Your store associates have 2 mins to engage customers or ½ will leave the store
  • Greeting customers w/n 10s and 10ft dramatically increases their store experience
  • 30% of your in-store customers generate 70% of your revenue
  • 85% haven’t heard one word from a retailer since signing up for a loyalty program
  • 54% of customers would end loyalty relationships if they are not given personalized, tailored offers