Rewards are key to in-app ad engagement

  • Three-quarters say they are willing to share digital contact information in return for rewards; more than half will share basic demographic data such as age, gender and ethnicity;
  • Incidents of accidental clicks are less likely with rewarded in-app ads – just 10% said they clicked on such an ad by mistake compared with 15% for video ads and 22% for static ads;
  • The most common in-app rewards are those can be used in the app (77%), 69% in-game currency, 31% unlock content and 29% unlocking a game level.