Rewards are key to in-app ad engagement

• Three-quarters say they are willing to share digital contact information in return for rewards; more than half will share basic demographic data such as age, gender and ethnicity;
• Incidents of accidental clicks are less likely with rewarded in-app ads – just 10% said they clicked on such an ad by mistake compared with 15% for video ads and 22% for static ads;
• The most common in-app rewards are those can be used in the app (77%), 69% in-game currency, 31% unlock content and 29% unlocking a game level.

Apptimize – A/B Testing for apps

Tizen – open source development tool

 

Serialized iPad novel unlocks extra content only at real-world locations