Rewards are key to in-app ad engagement Three-quarters say they are willing to share digital contact information in return for rewards; more than half will share basic demographic data such as age, gender and ethnicity; Incidents of accidental clicks are less likely with rewarded in-app ads – just 10% said they clicked on such an […]

Apptimize – A/B Testing for apps

Tizen – open source development tool  

Serialized iPad novel unlocks extra content only at real-world locations