Offerpop is Facebook apps and social CRM

Fan Database automatically creates a persistent and up-to-the-minute social profile for everyone who likes, comments, or shares a brand’s timeline content. Marketers can segment fans based on the categorized posts they interact with, as well as discover who’s most engaged and influential. These social profiles also capture info submitted by fans while participating in Offerpop campaigns, like email addresses and opt-ins for future communications. Marketers can then run advanced searches to create and download highly targeted lists, helping them drive return on investment across all of their marketing programs.