Trends in online B2B marketing and this post  

Daily deal facts 15 percent of Americans are signed up for a ‘daily deal’ site or service. Of those signed up, 66 percent are women. 49 percent of those signed up are between the ages of 25 and 44, an age group that only accounts for 31 percent of the U.S. population. 45 percent of […]

IBM’s digital personalities for segmenting media audiences

How paid, owned, and earned are becoming one: Earned (social) content has become mainstream. We’re past the point of experimentation. Nearly every industry requires mass deployment. Facebook’s recent announcements clearly indicate earned content is now becoming paid, and owned content needs to be paid to achieve mass appeal within a Facebook page. We’re starting to […]