What your social media strategy should include

/in /door

What your social media strategy should include according to Brian Solis

  1. Social Networks from Facebook to Twitter to Google+ and how they’re connecting to influencers and businesses
  2. Geo-location check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts.
  3. Crowd-sourced discounts and deals including Groupon and LivingSocial and what’s valued and why.
  4. Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing.
  5. Referral based solutions like Yelp, Service Magic, and Angie’s List to make informed decisions and how shared experiences can improve your business, products, and services.
  6. Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty.
  7. How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile?
  8. The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.
  9. The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?
  10. The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.

Awesome tools to manager your online presence

/in /door

Fifteen interesting social tools you should know about

  • Friend or Follow tells users whom they’re not following on Twitter.
  • Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands.
  • NutshellMail users social network updates so they don’t have to login and check. Nice!
  • UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors.
  • MemoLane is a “virtual scrapbook” generated by a user’s social media history. It also allows users to search their social history across multiple networks.
  • PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.
  • Inside View gives users an aggregate view of the social presence and activity of a company.
  • bufferapp is tiny little tool that lets users schedule time-released tweets.
  • CloudFlood gives away freebies in exchange for social media actions.
  • Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements.
  • Tweriod helps users figure out the best times to tweet based on the activity of their followers’ streams. (Note that it may take some time for Tweriod to gather enough data for analysis.)
  • Slideshare is a home for sharing presentations and white papers online.
  • PollDaddy enables users to add quick and easy polls to blog posts.
  • Twylah allows users to create a branded page for their Twitter stream.
  • EveryStockPhoto bills themselves as “the largest search engine for free photos.” It is a great way to find images for social media content.