Trends in CRM according to Brian Solis

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Trends in CRM according to Brian Solis:

  1. The use of the Customer Influence Factor (e.g. Kloutscore)
  2. Integration of the Influence Factor in campaigns and personilization
  3. This wil introduce new Customer Lifecycles and Journeys
  4. Gamficiation will get a large stake in loyalty programs
  5. The convergence of several business disciplines will create a holistic view and approach

25% of In-Store shoppers use phones to comparison shop

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25% of In-Store shoppers use phones to comparison shop and further highlights that trend, showing that more than half (52%) of adult cell phone owners used their devices while in a store to get help with purchasing decisions.

Meet Iris, Android’s Siri

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Meet Iris, Andoid’s Siri (and it looks & sounds better!)

 

The importance of UGC for shopping by Millenials

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The importance of UGC (User Generated Content) for shopping by Millenials

 

The rise of the QR code in magazines

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Here is a great article about The rise of the QR code in magazines

The study found that advertisers and editors are no longer creating codes that send readers to a desktop site. Instead, the goal is to engage users with branding campaigns and product demos, m-commerce initiatives, social media and sweepstakes for building customer databases.

More than half (54%) of action codes featured video for showcasing products, offering behind-the-scenes footage or how-to guides. Nearly a third (30%) of codes were used for list-building, 23% enabled sharing a video or product information via social properties, like Facebook and Twitter, and 19% linked to an e-commerce store.