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Archief voor categorie: Display

35

Facebook allows DoubleClick ad tracking

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Facebook allows DoubleClick ad tracking Clients of these services (e.g. DoubleClick) can submit tracking tags along with their creative to Facebook during trafficking. This will allow advertisers to track through to conversion on off-Facebook websites, and view Facebook campaigns alongside their other media efforts.  

37

Virtrue closes the loop between paid and earned media

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Virtrue closes the loop between paid and earned media. Vitrue’s solution works s follows:  Members of the Media Partner Program log into Vitrue’s platform to see a brand’s Facebook page data and per-post metrics. Community managers have the ability to flag posts that receive high engagement and notify media buyers that the post might be […]

39

GraphEffect

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Grapheffect – a social marketing software company, enables companies to seamlessly integrate and manage their advertising and conversational marketing programs on a single platform.