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Archief voor categorie: Big Data

21

Top 10 big data tools #bigdata #analytics #top10

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Top 10 big data tools Mixpanel Segment.io Chartbeat Dataprovider Cooladata Kissmetrics Amplitude Zapier (API connector) IFTT Elastic.io Bonus: Parallels Databricks WeWiredWeb Cloudwork Azuqua Import2 Gooddata (DMP SaaS) Qubole (DMP SaaS) TellApart (integrating Predictive Analytics, RTB and marketing automation) Datahero ( Keen.io Bigml Mashape.com (API connector) Innometrics Blogpost about some tools

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Use of data driven marketing within organizations #bigdata

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Use of data driven marketing within organizations 57% of marketers believe personalization is important to their long-term goals. Among the top-performing 20 percent of companies, there is a 43 percent greater likelihood of using content targeting. Those companies that targeted more than 20 percent of their site visitors achieved twice the average conversion rate.