Research from Hubspot show significant differences in CTR’s between women and men. Interesting, intuition supportive and actionable!
1. Facebook users over the age of 50 are 28.2 percent more likely to click an advertisement than 18 to 29 year-old users.
2. Women age 50 and older are even more likely to click advertisements, at a rate of 31.2 percent higher than young adults.
3. Older Facebook users are nine percent less likely to click the Like button on an advertisement.
4. Men over 50 years old have an 11 percent lower Like rate than younger males and a nine percent lower Like rate than people from all age groups