Value propositions in social commerce

Value propositions in social commerce

  1. Something First – Give social media followers access to new products first (Burberry)
  2. Something Unique – Give social media followers something different, only available to them (Oscar de la Renta)
  3. Something More – Give social media followers a bonus when they buy (EA)
  4. Something For Less – Give social media followers a discount when they buy (Zynga)