Trends in CRM according to Brian Solis
Trends in CRM according to Brian Solis:
- The use of the Customer Influence Factor (e.g. Kloutscore)
- Integration of the Influence Factor in campaigns and personilization
- This wil introduce new Customer Lifecycles and Journeys
- Gamficiation will get a large stake in loyalty programs
- The convergence of several business disciplines will create a holistic view and approach