Trends in CRM according to Brian Solis

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Trends in CRM according to Brian Solis:

  1. The use of the Customer Influence Factor (e.g. Kloutscore)
  2. Integration of the Influence Factor in campaigns and personilization
  3. This wil introduce new Customer Lifecycles and Journeys
  4. Gamficiation will get a large stake in loyalty programs
  5. The convergence of several business disciplines will create a holistic view and approach

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