The scientific evidence that Display and Search are highly correlated #display #rtb

Research from Harvard University (pdf, 2013)

–> Harvard finds that every Euro in Display has a 24% ROI on Display and 75% ROI on search

Sitepoint article (2014)

ComScore Research (pdf, 2010)

Research from iProspect (pdf, 2009)

Conclusions in short:

  • display drives search
  • display increases CTR’s

Stanford research