Enterprise SEO survey

Welcome to the Global Enterprise SEO Ops survey 2023

Completing the survey will take about 10 minutes.

The questions wil be regarding enterprise SEO challenges in:

  • the management
  • the budgetting
  • the KPI's and reporting
  • the organization (teams, tools)
  • the processes
  • the internal and interdepartemental cooperation

There are two types of questions:

  • Multiple choice (radio button, one choice only)
  • Multiple respons (checkbox, several options possible)

We close the survey on June, 1st, 2023. We expect the results to be published and shared around July, 1st, 2023. If you would like to receive the results please opt-in for that.

 

Receive copy of the (aggregated, processed)survey results
How would you describe the level of collaboration between your marketing and IT departments for SEO initiatives?

What is the biggest challenge you face in implementing and managing SEO at an enterprise level?

Does your organization have a centralized SEO strategy and governance framework across different departments and business units?

What is the most significant technical SEO challenge you face with your organization's website?

How do you manage and optimize content across different departments or business units for SEO purposes?

Which metrics and KPIs do you primarily use to measure the success and impact of your SEO initiatives?

How do you monitor and analyze your competitors' SEO strategies and organic visibility?

How do you handle international SEO and managing multilingual websites?

How do you approach website migrations or redesigns from an SEO perspective?

Which tools or technologies do you primarily use to manage and optimize your organization's SEO efforts

How do you ensure mobile-friendliness and optimize your website for mobile search?

How do you manage and optimize the technical aspects of SEO, such as website speed, crawlability, and indexation?

How do you prioritize SEO projects and allocate resources within your organization?

What approach do you follow for keyword research and optimization in your organization's content?

How do you address issues related to duplicate content and content cannibalization across your websites?

How do you ensure that your organization's SEO strategy aligns with your broader marketing and business objectives?

How do you report on the ROI and impact of your SEO initiatives to key stakeholders within your organization?

How do you ensure alignment between your SEO and PR strategies?

How do you approach link building as part of your SEO strategy?

How do you manage and monitor the online reputation of your organization through SEO?

How do you leverage SEO to enhance your organization's overall brand visibility?

How do you measure the impact of SEO on your organization's branding and reputation?

How do you collaborate with PR or communications teams to maximize the impact of SEO on brand reputation?

How do you incorporate SEO considerations into your organization's overall branding strategy?

How do you perceive the potential for SEO to contribute to savings in Search Engine Advertising (SEA) or Pay-Per-Click (PPC) budgets?

How do you currently manage and coordinate SEO processes between different teams and departments within your organization?

How do you identify and address process inefficiencies or bottlenecks related to SEO within your organization?

How do you ensure effective communication and alignment between marketing, IT, and content teams for SEO initiatives?

How do you measure the impact of SEO on process efficiency within your organization?

How do you leverage SEO to streamline customer acquisition or lead generation processes within your organization?

How do you ensure that SEO processes are integrated into your organization's overall project management framework?

How do you identify opportunities for process improvement and optimization within your organization's SEO efforts?

How would you describe the level of budget allocation for your organization's enterprise SEO program?

What factors or considerations influence your organization's budget allocation for enterprise SEO?

How do you determine the budget allocation between in-house SEO resources and outsourcing to external agencies or consultants?

How do you track and manage the expenses associated with your organization's enterprise SEO program?

What are your future plans or areas of focus for improving your enterprise SEO program?