If a journalist observed your organization for a few months, what headline would she write?

If a journalist observed your organization for a few months, what headline would she write?

Some other tough questions:

  • What does this business look like in five years?
  • What are our customers worrying about today?
  • What will they be worrying about tomorrow?
  • What are our employees seeing but not saying?
  • Where are we communicating effectively?
  • Where are we failing to communicate?
  • What strengths aren’t we capitalizing on?
  • What opportunities are we letting slip through our fingers?
  • How would we try to beat ourselves if we were our competitors?
  • What weaknesses would we exploit?
  • And where are we settling for “good” when we should really be going for “great?”