How To Tag A Magazine Reader
Taking things one step further than ordinary QR codes, or even slightly enhanced QR codes, marketing technology company SpyderLynk used the September issue of Glamour to debut Social SnapTags.
Social SnapTags are placed throughout magazines, on both editorial and advertising pages, and for the Glamour issue, readers with iPhone or Android devices can install the magazine’s Friends and Fans app to like or follow the Facebook or Twitter accounts of featured brands, while those with other camera phones can send a picture to a designated short code for the same results.
The cover of the September edition of Glamour features a Social SnapTag that leads users to exclusive content from the cover subject of the month, Rihanna.
Other SnapTags within the issue allow users to follow editors on Twitter, access exclusive celebrity chats and behind-the-scenes videos on the magazine’s Facebook page, and take advantage of deals including discounts, gift cards, trips to New York, coupons, free overnight shipping, and the chance to win a kitchen makeover.
Brand offers can also be shared with Facebook friends and Twitter contacts directly via Social SnapTags.
SpyderLynk Chief Executive Officer Nicole Skogg said in a press release:
Social SnapTags allow marketers to leverage their mass marketing to drive connections with socially active consumers. With the marriage of SnapTags and social media networks, brands are now more equipped than ever to engage and build sustainable relationships with consumers.
And Glamour Executive Creative Services Director Jenny Bowman added:
By incorporating Social SnapTags into Glamour‘s new Friends and Fans app, we were able to give both our advertisers and readers immediate gratification and a smart way to connect brands to all their key social networking sites. What’s not to like?
Readers, have you ever followed a QR code to get to a website? And would you use technology like Social SnapTags to delve further into advertisements in magazines?