Half daily Die Welt digital sales via iPhone
German broadsheet Die Welt daily generates half its revenue from digital customers who read the newspaper on the iPhone.
In absolute terms, providing iPhone-releases little revenue for publisher Axel Springer, but the penetration of tablet computers is not great. The acceptance of a tablet carrier for digital newspapers, books, magazines and games is growing significantly each quarter.
The presentation was presented yesterday at the quarterly figures show that the newspapersBild and Die Welt daily small half ton of revenue yield. A quarter of them is directly traceable to iPhone readers. The remaining three quarters comes from subscribers who read the newspapers on the web.