Four important changes in Facebook’s Open Graph

On InsideFacebook a post about the impact, scope and importance of the changes in Facebook’s Open Graph. In short:

  1. Facebook is making a serious effort to diversify the platform beyond gaming and marketing by expanding the kinds of structured behavior users can share.
  2. Graph Rank adds interests to the social graph, matching users with the types of news feed stories like music, cooking or movie-themed ones that are most likely to engage them.
  3. Facebook will make it easier for developers to get users to continuously share their activity on the network.
  4. Developers can focus on three user acquisition points on the platform: timeline, news feed and the ticker.

Read further on InsideFacebook