Facebook opens APIs for ads

Marketing and media companies to develop techniques to Facebook campaigns directly into their own systems integration. Facebook publishes an API for this purpose.


The new bridge is technically a step in the professionalization of Facebooks advertising system. Companies can already well define who gets to see which advertisements. Only they are often the Facebook site. With an API, they can data from Facebook to get their own systems.

The Ads API has been around since 2009 but until now only use it for advertisers and media agencies who turned one million campaigns.

The system is now so well developed that the exclusivity on it goes, and everyone has access to. Advertisers can now, for example , widespread publicity go shopping at the profile site, A / B testing and do the bidding system to dynamically optimize campaigns on the right purchase.