ConnecTV pushed ads to the second screen based on the TV program seen at that moment

ConnecTV pushed ads to the second screen based on the TV program seen at that moment

When the Ad Sync technology recognizes a commercial, actor or key term on television, it can deliver a related ad to the smartphones and tablet computers in the room.
ConnecTV is launching a new type of advertising network that will enable brands to enhance their television commercials by delivering a second-screen experience to smartphones and tablets. The Ad Sync technology recognizes the spot airing on TV — say, an ad for “The Hobbit: An Unexpected Journey” — then delivers information to the portable devices in the room about the nearest theaters screening the movie. (Credits)