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Archief voor categorie: SEO

14

5 Big Mistakes To Avoid in Your QR Code Marketing Campaign

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Matthias Galica is CEO of ShareSquare, the leading platform for connecting offline audiences to the brands they love via QR codes and custom HTML5 mobile web apps with real-time analytics. Consumer-facing QR codes are hitting mainstream America hard this summer. Despite the idea that a rising tide lifts all boats, many well-intentioned marketers are crippling their […]

15

Ways To Grow Leads

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One of the practical opportunities for companies that acquire and engage customers through a sales force, is through social media content and participation.  In fact, many corporate marketing departments have found their field sales reps active on sites like Facebook, Twitter, LinkedIn and even YouTube before headquarters has.  Such “rogue” social media activity might be […]

16

Brands As Publishers & Publishers Are Marketers

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The trend towards “brands as publishers” over the past year has an increasing number of businesses entering the world of content in ways that are creating new opportunities for online marketing. The notion of brands publishing editorial is nothing new of course and has been known as Custom Media or Custom Publishing for years. For example, P&G‘s […]

17

Eight tools and techniques to boost your link building efforts

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There’s no question the difference between a successful search marketing campaign and one that fails is very rarely due to a lack of creativity or a naive strategy. Far more frequently it’s down to inefficiencies or wasted resources. So what can you do to reduce those problems? Try and constantly improve things. Those changes are […]