SEA drives offline sales

SEA drives offline sales

 

Some Google tests with AdWords

Searchenginewatch has discovered some new Google AdWords tests. They are:

  • showing how many clicks a certain search result got sofar
  • Subsribe form fields
  • More links (10) per AdWords unit

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Impact of display on the value of search

Here’s a great article on the impact of display on search… in a few months or years you could get fired not retargeting that expensive search traffic…