Reducing bounce rate
Social SnapTags are placed throughout magazines, on both editorial and advertising pages, and for the Glamour issue, readers with iPhone or Android devices can install the magazine’s Friends and Fans app to like or follow the Facebook or Twitter accounts of featured brands, while those with other camera phones can send a picture to a designated short code for the same results.
The cover of the September edition of Glamour features a Social SnapTag that leads users to exclusive content from the cover subject of the month, Rihanna.
Other SnapTags within the issue allow users to follow editors on Twitter, access exclusive celebrity chats and behind-the-scenes videos on the magazine’s Facebook page, and take advantage of deals including discounts, gift cards, trips to New York, coupons, free overnight shipping, and the chance to win a kitchen makeover.
Brand offers can also be shared with Facebook friends and Twitter contacts directly via Social SnapTags.
SpyderLynk Chief Executive Officer Nicole Skogg said in a press release:
Social SnapTags allow marketers to leverage their mass marketing to drive connections with socially active consumers. With the marriage of SnapTags and social media networks, brands are now more equipped than ever to engage and build sustainable relationships with consumers.
And Glamour Executive Creative Services Director Jenny Bowman added:
By incorporating Social SnapTags into Glamour‘s new Friends and Fans app, we were able to give both our advertisers and readers immediate gratification and a smart way to connect brands to all their key social networking sites. What’s not to like?
Readers, have you ever followed a QR code to get to a website? And would you use technology like Social SnapTags to delve further into advertisements in magazines?
Advertisers wishing to target Facebook members in specific zip codes can now do so. The social network has made the new targeting option available to advertisers via Facebook’s Power Editor and Ads Manager self-service tools.
Facebook has confirmed that zip code targeting, which was spottedby Politico, is now available in the U.S.
“The zip code targeting launched yesterday and this change was made due to requests for such a change,” a Facebook spokesperson tells Mashable.
Advertisers, previously able to target members by country, state or province, can now direct ads and sponsored stories to users in more localized areas.
“Over the past few months Facebook has been showing sidebar modules asking users to confirm which of several zip codes they are closest to or live within,” Inside Facebook reports.
Now that advertisers have the potential to reach hyper-local audiences, what types of ads should Facebook users expect? Local merchants and small businesses are the most likely candidates to promote products and services by zip codes. Politico also theorizes that the addition of zip code targeting will factor into upcoming elections.
“In an election cycle when social networking is expected to play such a big role, Facebook’s new program signals its intention to be a major player in the sprawling, and lucrative, market of local campaigns,” the site contends.
Google’s AdSense and AdWords are two of the most widely used advertising platforms for online business. And although Google facilitates a massive amount of traffic online, there are dozens of other ad networks that ecommerce businesses can take advantage of.
Here are twenty-five popular advertising networks to help target as many Internet users as possible and grow your business.
Large-Sized Search Engine Affiliated Networks
- Google AdSense. One of the most widely used and popular ad platform for online publishers to earn revenue by displaying relevant ads on a wide variety of content that is suited to an audiences specific interests. Participation in AdSense is free and advertisers pay Google for clicks or impressions of ads displayed on participating sites.
- Google AdWords. Ads appear on Google search result pages and the Google Advertising Network – your business ads will appear besides relevant related search results. Best of all, you only pay if people click your ads.
- Yahoo! Advertising Network. Personalize and optimize ads for specific users using Yahoo!’s user-data proprietary advertising technology. Various packages and ad solutions available, depending on your business’s needs – price varies with each package.
- Microsoft Advertising adCenter. Use adCenter to create ads that appear in search results of both Bing and Yahoo! search engines and reach millions of their users. You only pay when someone clicks your ad.
- Microsoft Ad Network. Create a custom campaign on Microsoft’s vast network of brands — from search advertising to display advertising and much more — target ads directly to your potential customers. Each advertising package is customizable and price varies with each option as well as scope of campaign.
Alternative Advertising Networks
- PocketCents. Create and display text, image or video ads directly to the kind of users who are interested in your product or service on the PocketCents Network. Set up a fixed monthly budget per ad, eliminate competitive placement based on bidding and much more with PocketCents. PocketCents features a flat rate of $.25 per click on text or image ad or per play of video ad.
- Clicksor. A contextual targeting ad network that automatically matches your ads to the most relevant websites in Clicksor’s network. Create text or graphic banner ads, pop-under ads or interstitial ads — appearing between web pages — and pay per click (CPC), per 1,000 impressions (CPM), or per visit (CPV).
- AdBrite. One of the largest ad networks outside of the big search engine brand networks — create and target ads to users in the network and pay with variable pricing models including CPC, CPM and other flexible pricing options.
- Bidvertiser. Advertise across thousands of websites in the Bidvertiser network on a pay-per-click basis. Browse the categorized directory of websites and select the appropriate ones you want to advertise on for your business; set your desired geographic targeting and your pay-per-click bids and your ads are ready to go.
- Chitika. An ad network that targets your ads directly to interested individual users. Currently, Chitika is only open to advertisers interested in spending a minimum of $50,000 per month.
- TribalFusion. Reach the almost 230 million users on Tribal Fusion’s ad network per month with your ads — several advertising package options that can be tailored to suit your business’s needs, pricing varies on package and scope of campaign.
- Advertising.com. Reach approximately 183 million users monthly on this large alternative advertising network — pricing is depending on campaign.
- Vibrant. With around 250 million unique users in its network, Vibrant is a great text-based advertising option for ecommerce businesses. Pricing is cost per 1,000 impressions and varies based on available inventory and the category of ad placement.
- ValueClick Media. Place ads and target users on this network that reaches approximately 173 million unique visitors per month. Pricing dependant on scope and style of ad package.
- ContextWeb. Target ads to relevant users in this network to get the most value for your dollar spent. Pricing is flexible with a name-your-own price option for cost per 1,000 impressions.
- Claxon. Run banner campaigns on this ad network and geo target by nation and cap impressions, if needed. Pricing depends on size of banner ad and scope of campaign.
- Clickcent. Run ads on this contextual advertising network and pay only for the actual unique traffic to your site at a price that you negotiate. You can monitor responses to your ad in real-time and change your bid price or ad copy as you see fit.
- DynamicOxygen. A search engine marketing solution that allows you to target millions of prospective customers coming from Google, Yahoo!, Bing and many more. Pricing is cost per click and rates depend on size and scope of ad campaign.
PowerInbox lets email users run applications inside Gmail, Hotmail, Yahoo Mail or Outlook. The startup, which launches Tuesday, is also announcing that it raised $1.1 million in a funding round led by Atlas Venture.
At launch, PowerInbox includes email applications for Facebook,Twitter and Groupon. Each app brings it with it the ability to view and engage with site content from inside the email message.
Email hasn’t really changed in its last 40 years of existence,” PowerInbox founder and CEO Matt Thazhmon tells Mashable. “Looking ten years in the future, I’ll put money on it, email will still have Reply, ReplyAll and Forward, but next to those buttons, you will see an edit button and an app store button … This is the future of email that we are working hard towards and our launch today is the first step towards making this vision a reality.”
By the way: nearly half of all abandondcart emails are opened..
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