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Archief voor categorie: Devices

4

Rewards are key to in-app ad engagement

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Rewards are key to in-app ad engagement Three-quarters say they are willing to share digital contact information in return for rewards; more than half will share basic demographic data such as age, gender and ethnicity; Incidents of accidental clicks are less likely with rewarded in-app ads – just 10% said they clicked on such an […]

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Half daily Die Welt digital sales via iPhone

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German broadsheet Die Welt daily generates half its revenue from digital customers who read the newspaper on the iPhone. In absolute terms, providing iPhone-releases little revenue for publisher Axel Springer, but the penetration of tablet computers is not great. The acceptance of a tablet carrier for digital newspapers, books, magazines and games is growing significantly […]