iCircular: coupons to support new revenues streams in publishing

iCircular, an initiative of Associated Press with some US publishers is launched aiming to capitalize on the good local retail relationships of newspapers and their audiences. Read more

 

Great presentation about crossmedia campaigns

On Slideshare I found a great presentation about crossmedia campaings. Check it out!

 

Essential: best practices on following up on leads

Another terrific article from Hubspot about follwoing up on your leads to get the most out of them.

  1. Time and timing to follow up
  2. Webactivity (pageviews, time on site)
  3. Open rate and Click Through Rates

 

28 percent of US Adults Use Location-Based Services

On Pratical E-Commerce a nice article about the use of location based services by adults in the US.. that’s a whopping 28 percent!

 

Quietly big banks get into daily deals

On Streetfight, a blog about local marketing, I found an article about big money (American Express and others) getting into daily deals… very interesting. Here is the link

 

 

Local mobile search grows and grows

In an article of Marketingprofs is stated that local mobile search grew with 34% last year. More trends in the article

 

Phonegap: mobile app building platform

Wow…. today I stumled upon Phonegap… looks great! One to remember. The build apps/websites based on HTML-5,  Javascript and CSS. They support all the great platforms, and it’s open source.