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Archief voor categorie: Crossmedia

13

Omnichannel loyalty

Think of shopping cart abandonment like the online world’s brick-and-mortar showroomingequivalent. Shopping cart abandonment happens when an online consumer places items for purchase in their virtual cart, but doesn’t place the order. According to the report, 57% of respondents ditched their carts because they were not ready to purchase and wanted total cost plus shipping. The […]

17

Targetting dads

Targetting dads, why? They’re spending nine and ten hours a day with media. They’re big searchers They’re interested in word of mouth They’re very big on product reviews.