Omnichannel loyalty

Think of shopping cart abandonment like the online world’s brick-and-mortar showroomingequivalent. Shopping cart abandonment happens when an online consumer places items for purchase in their virtual cart, but doesn’t place the order. According to the report, 57% of respondents ditched their carts because they were not ready to purchase and wanted total cost plus shipping. The report also found:

  • 56% wanted to save their cart for future purchase
  • 55% said shipping costs were more than expected (thus the lost sale)
  • 51% learned that their purchase costs were too low to qualify for free shipping

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Targetting dads

Targetting dads, why?

  1. They’re spending nine and ten hours a day with media.
  2. They’re big searchers
  3. They’re interested in word of mouth
  4. They’re very big on product reviews.

 

Augmented reality campaigns

Augmented reality campaigns

 

Customer experience tactics

Customer experience tactics

 

The dynamic customer decision journey

The dynamic customer decision journey

Thanks to Brian Solis

Social TV apps

Social TV apps

 

Augmented reality apps

Augmented reality apps